![]() The BoFA analysts predicted that Meta might produce $1.7 billion in "high-margin income in 2024," given that the subscription services cost $11.99 each month. ![]() A subscription service offered by these analysts may seem attractive to influencers because they could increase their visibility and reach by displaying a badge in their content and content results and possibly have a higher ranking in search and content results as a result. Meta's subscription service can be described as catering more to influencers and creators as opposed to the average consumer, but the analysts at BoFA note that businesses will eventually be able to sign up as well as influencers and creators. In addition to Australia and New Zealand, this service is currently being tested in other countries. In addition to a verification badge, this service offers identity monitoring features and related tools for an average monthly fee of $11.99. In an Instagram post posted over the weekend, Meta CEO Mark Zuckerberg announced that the subscription service would increase the level of "authenticity and security" across the company. ![]() A Bank of America (BoFA) research note published on Tuesday suggested that Meta's new Verified subscription service could attract nearly 12 million subscribers by 2024, suggesting that the service could generate nearly $5 billion in revenue.
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